|
Case two: orders from the United Nations
At the end of the year 2003, Iraqi war’s gun smoke had been confiscated. In order to reduce its influence on children education, the United Nations urgently wanted mass stationery articles to the global. The total amount of 12 million sets of luxurious order all of a sudden let stationery industries at home and abroad reverie.
So large temptation attracted multiple national stationery dealers’ interest, who all wanted to eat this fat meat. However,the consideration of manufacturing technology, brand popularity and market influence, as well as delivery within three months this definable targets, let many national stationery enterprises flinch. At last, with uncontested competitive advantage, Guangbo gained this luxurious order. Due to delivery in advance and good productivity, let purchaser of the United Nations surprised. Later, they added another 4 million sets of stationery articles without hesitation. Purchasing officials of the United Nations said, “Guangbo has large scale and good quality, which is worthy trusting.”
In addition, Guangbo stationery transmit chinese culture in the way of love ambassador. In 2007, assit morocco with 0.2 million sets of stationeries. On the stationeries like book bags, pencil cases, note books and so on, Guangbo use chinese culture elements moved the children from morocco. This sets of stationery is aid foreign materials given by our government freely. Aid foreign project usually has high standard and strict requirements on the manufacturer.
When 2008 Beijing Olympic Games became the focus of the whole world, by unique advantage, Guangbo gained paper stationery franchising dealer. About 50 kinds of stationeries with the theme of Chinese Friendlies culture showed in various exhibition hall and trade fair, attracting the eyes of some multinationals. Guangbo Olympic cause department frequently has good news. At early October in 2007, after last year Guangbo signed 3 million orders with Inner Mongolia ely milk limited company, the national largest dairy company, Samsung Group, Korean largest transnational enterprise group and world top 500, again cooperated with Guangbo, this cooperative project is Olympic calendar printing, with the amount of one million.
It was reported that Samsung Group spent half an year in this global purchasing work. After comparising several manufacturers, it successively visited producing workshop, pringitng subplant. Facing the advanced equipment, professional team, lofty product quality and Guangbo this welknown brand, it selects Guangbo at last, and shows that it will order two million more calendars in 2008. this has fully proved that Guangbo has connected with the world, really going to brand orientation and internationalization.
Case three: road show in the world
The 2007 Spring Festival has just passed, Guangbo called out the slogan of road show in Europe. This is one itinerant plan of Guangbo starting to show Guangbo brand in the world.
Road show is a vogue word given by Guangbo which means to give professional exhibition of products and brand by going abroad. Due to the need of lots of capital and energy input, at present except for Haier, Lenovo, ect, these big enterprises, few domestic enterprises get involved. However, last year Guangbo gave the road show in Dubai and American Orlando. This year’s European road show is a larger scale. At that time, hundred new and old clients of European countries will come round to see.
Guangbo has a very strict requirement on the new products of this road show. Because they show Guangbo’s strength in designing and developing, which also forebode the main direction on export. In Guangbo products exhibition hall, reporters see partial new products that awaiting to exhibit, including novel high grade gift albums, beautiful and handy digital cameras and DV, fancy printed children books as well. A set of dinosaur series children books is very marvelous. When turn over a book and push it, small animals of the pictures will start to talk. When you pull over a book, stereo dinosaur skeleton image will jump out. Another book is that it can change colors. Insert a piece of sketch dinosaur paper into the book, all of a sudden, it turns to be colorful.
In fact, the earliest going abroad road show, not these diversified products representing Guangbo, but the 15 kinds of digital cameras newly developed by Guangbo Group. By the good popularity gaind in the middle east market, Guangbo digital invited about two hundred clients to have road show in Dubai international conference center. Later, held large-scale road show activity in Orlando, the U.S., fully promoting serial products with Guangbo brand.
On April 14th, 2007, at the beautiful Weat Lake, Guangbo showed hundred Olympic series new stationery products to road show. Its delicate design and good quality attracted lots of consumers to visit. According to the introduction, as the 2008 Beijing Olympic Games Chinese paper stationery franchising dealer, Guangbo takes the good opportunity of Olympic Games, launch the road show mainly with Guangbo brand stationery and digital electronic products in the global market.
Influence: innovation creates the future
“This is our self-produced digital camera, having independent intellectual property.” At a meeting of excellent people, Wang Liping, president of Guangbo Group, held a novel digital camera in his hand, attracting many representatives’eyes.
Guangbo has always been appearing with the image of stationery supplier, how can it suddenly become the digital products manufacturer? Wang Liping’s reply is very plain, changing can last long. A small digital camera interprets the innovation process from Guangbo made to Guangbo create.
Innovation is the soul of Guangbo, the beneficial culture element of Guangbo brand, the inner motivation of creating Guangbo brand core competetence. Through self-innovation, at present, Guangbo’s digital camera has had one invention patent, three utility model patents and five indigenous design patents, and independent intellectual property Guangbo digital electronic products, mainly supplying to Germany, Brazil, Canada these European & American market as well as the Middle East market.
Through developing self-brand, Guangbo’s stationeries have been exported to over 70 countries and regions in the world, and establish stable cooperative foundation with global large buyers such as Disney, Walmart, Carrefour, Metro and so on. It established many companies in America, Dubai, Hongkong and so on. Through cultural exchange and brand export, create Guangbo into the brand with equivalent value in international stationery market. Now, although Guangbo’s exported commodities’ price is 15% to 35% higher than other national products, Guangbo still is the largest brand in national paper stationery export.
For Guangbo’s way of China create, Wang Liping showed, “I think, technological innovation is not only the thing with technology, but should include the property including cultural attribute. In inheriting cultural industry, Guangbo respect and select local cultural character and local customs, combine made-in-china its own advantage, create cultural brand belonging to the nation and the world. Of course, it can’t be separated from importing advanced manufacturing culture, including manufacturing technology and manufacturing equipment. Howerver, the direct benefit of doing this lies in bringing advanced manufacturing products and famous manufacturing enterprise. This will be a revolutionary change.”
Case one: stationery standard maker
“First-class company makes standard. Second-class company makes brand. Third-class company makes products.” This sentence reveals market profit rule,becoming the principle of Chinese enterprises. Industrialization of made-in-china core technology is the key. Only we truly started from the standard, to the later products, including product equipment and the test of product equipment, all of which self-produced and developed by our company, can become the magic weapon of winning international market, creating value for the society.”
In the eye of Wang Liping, standard as the king is the key of Guangbo winning the international market. Since September 9th, 2005, Guangbo successively made national album and name card industry standard, volume industry standard, spring ticket holder industry standard these ten industry standard.
Guangbo Group as one of the national ten stationery brand industry, the largest national album producing base, after years’ constant development and perfect, absorb overseas advanced management experience, facing the national market, developed wax album, adhesive paste album, waffle album, round back album these multiple specification, thousand kinds of albums, and had world advanced equipment flat back and round back automatic production line, those for producing wax paper and guyed album, nine sets of semi-automatic production line for producing waffle and imitating waffle. Its yearly capacity has reached over 30 million albums, being the top in domestic yield. Its products have been ready sale in over 70 countries and regions like European & American, Asian areas.
Standard wins market. Last year, an American enterprise wanted to print such books. It searched many manufacturers in China, either fail in the design or in the printing quality. At last, this enterprise found Guangbo. The related person in charge of Guangbo told the reporter, this sets of books had high requirement on the color and printing quality. And they happended to import this color management sofeware, which can analyze parameters like the thickness of the ink and paper sheet, by debugging the state of printing equipment, let different machines print the same products. Guangbo also gained the technology of using soybean ink printing. This kind of environmental protection ink even accidently eaten by children, which is Ok. Besides, four foreign designer work for Guangbo all the year round. These comprehensive strength let American enterprise finally chose Guangbo.
While Guangbo also benefit from the manufacturing of children brain beneficial books. In the past, exporting an album, the retail price of overseas distributor was only 5 to 20 dollars, while a children brain beneficial book’s retail price in overseas market has reached 80 to 200 dollars. With the lifting of retail price, the enterprise’s profit space is greatly increasing. What’s more, this kind of products have billion dollars market space in Europe and America.
Wang Liping, president of Gungbo Group, shows, with the enhancing of technology and designing ability, Guangbo will have strength to grab more top-quality books order. Especially on January 10th, 2007, Guangbo Group core enterprise Guangbo share has already successfully listed. Guangbo will add the investment in top-quality books project by using raise funds. In 2008, top-quality books export proportion will be lifted to over 40%, comparing to 2% at present. ( Continue)
|
