| As the saying goes, a nation without excellent culture can’t develop continually in the world. An enterprise without excellent enterprise culture also finds itself hard to stand among the market competition. It is visible that enterprise culture construction is the cornerstone of enterprise’s healthy growth. On the aspect of enterprise culture construction, Guangbo never stops thinking, what is enterprise culture? How to construct Guangbo’s enterprise culture.
First, with healthy growth as the goal, construct enterprise culture according to its practical.
Enterprise culture is the common ideal and belief, values and code of conduct that formed in the process of finishing a cause by a team. Due to enterprise culture plays important roal on the aspects of soul, condensation, constraint, guidance,incentive and so on, therefore, it determines enterprise culture actually is a kind of enterprise development view and management concept with making enterprise bigger and stronger as basic content. Enterprise culture construction can only firmly around this center, do well in production management and service, constantly enhance the enterprise's economic efficiency, to fulfill stable healthy development of the enterprise. This is the essence of the importance and necessity of strengthening enterprise culture construction, and is the only mission of enterprise culture construction.
Guangbo has always been following the principle of constructing enterprise culture that suits oneself and favorable for development. Doing every thing and propaganda of cultural idea, it always thinks whether it’s favorable for enterprise’s constant healthy development, whether it’s favorable for employee’s spiritual and physical needs, whether do formalism, whether it is very realistic to mold enterprise culture with Guangbo’s characteristics. No formalism or wasting money, but pay attention to improve employee’s cultural life conditions. Meanwhile, enlarge enterprise culture construction investment on influential key projects, establish the enterprise image and create Guangbo brand.
Secondly, with the centre of management concept, construct enterprise culture with brand characteristics.
Brand image is the carrier of enterprise culture, also is the strength of culture, deeply cast among the brands of enterprise. Leaders of Guangbo clearly noticed that brand is the life of enterprise. In face of the intense domestic and international market competition, only create enterprise brand with all strength and make enterprise have stronger competence, can enterprise develop constantly and steadily in the fierce market competition. Guangbo brand has already been listed in the top 500 Chinese Private Enterprises, which is our pride and capital. Meanwhile, we also create Guangbo brand, revealing Guangbo’s enterprise culture with brand as the carrier.
Thirdly, with the basis of quality management, construct human-oriented enterprise culture.
Only with first-class quality, can enterprise create first-class products. All human-capital has its obvious management characteristics. One, stimulate employee’s creativity and activity on the basis of trusting employees. Two, advocate employees to make up sufficient learning, promoting enterprise whole quality’s development. Three, cultivate the value that favorable for the common development between employees and enterprise. Therefore, with the good opportunity of brand culture construction, Guangbo brings along enterprise whole quality’s development, especially the lifting of people’s whole quality. The cultivating process of enterprise brand must be a process that comprehensively improve the enterprise's overall quality.
The company makes full use of various resources, import all kinds of excellent talents, greatly promote enterprise development. Board of directors send far and wide to invite men of ability by various forms of option, stock distribution and stock ownership, give full play of the talents, provide guarantee for enterprise’s sustainable development on talents reserve, fully reveal company’s human-oriented developing concept.
New Ningbo people, that is, immigrant workers of the company. On one hand, the company gave overall and free training on the aspect of professional skill. On the other hand, pay attention to improve its culture and moral accomplishment. Through training, about 500 people’s education level has reached above universities. Meanwhile, for weak group in the society, Guangbo also can provides them the chance for employment. Leaders of the company have long been concerned in their working and living condition, exchang ideas with them instantly and give subsidy on some necessities like rice, noodle, oil and so on. One thing worth mentioning is that before the Spring Festival, when Ningbo encountered the rare heavy snow once in fifty years, party committee of the company actively organized vast party members and cadres to fight bravely with the snowstorm shoulder to shoulder in the front line. To ensure immigrant workers can have the New Year at home, the company didn’t hesitate to spent one more than that in normal years on chartered car cost, sending 1500 immigrant workers home safely. Taking the words of these new Ningbo people, “Guangbo is our home. Working in Guangbo is our right choice.”
Meanwhile, in order to effectively cope with market consumption challenge brought by culture difference between China and western countries, the company specially retain many foreign employees, including STEVE from America, LAM from Hongkong, Arabian marketing team from Dubai market in the Middle East, Korean printing professional, marketing talents from Germany and so on. According to different markets’demands on products, lessen the products’ marketing scale in global market.
Fourthly, with the correct value as the direction, pursuit the highest level of enterprise culture construction.
Value is certain belief, tendency, claim and attitude. To be plain, value is people’s pursuit. Value is the soul of enterprise culture construction, the lighthouse in the hearts of employees, the dependency of enterprise culture construction. Any culture construction uses certain value as the core, and enterprise culture construction is no exception.
In the process of creating social value, Guangbo actively undertakes the inevitable social mission of public enterprise. Strengthen enterprise responsibility construction, launch sunshine grant engineering, set up fund for rural children’s educational development, assist in establishing hope primary school, care about students of rural and migrant laborers, organize helping and supporting pairs with poor villages, send gratuitous fund to the old over 60 years old, and add facilities for the old in the old folk’s home. Up till now, Guangbo has donated 11.3 million yuan. Strengthen cultural industry development, naming Army Guangbo women basketball team, using olympic spirit and gold medal quality marketing Guangbo culture. Establish the learning enterprise, set up staff mutual saving fund, staff safeguarding rights center and staff training school, realize the common growth between employees and enterprise. All of these reveal Guangbo’s excellent enterprise quality.
Human-oriented, pursue excellence. Guangbo culture is the spiritual soul of 7000 Guangbo people, also is the human management classics of creating century Guangbo. Under this enterprise culture’s guidance, promoting, permeation and edification, Guangbo constantly grow,develop and be strong. We believe, Guangbo culture will promote Guangbo continuously from width to depth.
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