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Recently, the ministry of science and technology has announced the namelist of 2007 national torch plan key hi-tech enterprise. Guangbo digital technology Co,.Ltd. had its name on the list.
It is said that, affirmating national torch plan key hi-tech enterprise is an important measure to speed up and develop our hi-tech enterprise, with multiple conditions, high standard and great difficulty. Every year, the financial input for science and technology is required to account for over 5% of the total sales volume of the same year. Besides, enterprises have undertook too many national torch plan projects. The technology level of the enterprse’s dominant products takes the leading position in China.
Guangbo digital of Guangbo Group got the laurel by the advantage of development and innovation.
Original positioning of digital products
Guangbo is a group company starting from paper products stationery. While the dominate product of Guangbo digital is 5-6 mega-pixel digital camera. Among the products of the same grade, the digital camera with Guangbo brand’s possession rate in domestic market is 5%. While the most fantastic thing lies in that 80% of its products are exported to Europe, North America, Middle East, South Africa these areas.
Summing up the causes of enterprise’s quick growth, Guangbo digital summarizes:”The enterprise’s products have obvious advantage in the competition among industries.” It is reported that in recent years Guangbo digital’s strength continues to expand. Besides enterprise’s accumulated development, the company’s subordinate investment holding company mainly inputs its capital in digital company, which provides material guarantee for its futher rapid development. Secondly, the enterprise’s research and development has showed comparatively power in the whole domestic market, closely follow the developing tendency of international digital technology, have comparatively strong independent development and innovation ability, master certain independent intellectual property and reach a comparatively leading position in China. Thirdly, the quality of major products has relatively high stability, technical index meets national standard, obtain export sales CE certification, the product qualified rate reaches 99.8%, the revision rate is below 0.5%. The cost performance is obvious, and products of the same grade are 40-50% lower than those of international brand and about 25-30% lower than those of other joint venture and domestic brand.
R&D team with abundant strength
After over four years of development, now Guangbo digital has formed a R&D team with reasonable structure, efficiency, possessing the spirit of exploration and innovation and the spirit of team cooperation.
On July, 2005, the company R&D center got approved to set up digital camera engineering technology center of district level. On October, 2006, Guangbo Group engineering technology center was listed in city level engineering technology center. At present, Guangbo digital technology R&D center sets up subordinate structure design department, software department, hardware department, mould developing department, engineering, lens department, testing center and SMT R&D large panel center these eight departments. Technicians possessing above junior college account 32.9% of the whole staff, professional R&D personnel account for 15.8% of the whole staff, with two doctors and five postgraduates in professional skill field, over 10 people with middle or senior ranks.
Since the establishment of the company, every year, engineering technology center develops about ten kinds of digital camera, digital video camera, MP3, MP4, lens of digital camera and embedded software system.
Powerful stereo support
The rise of Guangbo digital is closely related to the technical cooperation and communication of enterprise itself and related scientific research institution at home and abroad, as well as advanced enterprise.
In domestic aspect, since the beginning of the company’s establishment, Guangbo digital has gained close cooperation with digital electronic institute of Tsinghua Univertity, laying a solid technology development foundation for the development of digital company.
Since 2005, Guangbo digital has actively carried out technology cooperation with Zhejiang University optical engineering institute. And in 2006, further signed technology development contract of 6 mega-pixel three times optical zoom digital camera lens. This project became the list of key science joint project of Ningbo city in that year.
Meanwhile, Guangbo digital has maintained good technology intercourse communication with related experts from electronic institute of the Harbin Institute of Technology and Information College of Ningbo University. Besides, it has carried out product developing and technological cooperation with related specialists in several famous electronic industry enterprise in China and imported a group of specialists with rich practical experience in digital camera industrialization aspects.
In international aspects, since the establishment of the company, enterprise’s directors and scientific specialists always keep technology and product project cooperation with several international advanced enterprises and scientific research institution in Germany, Japan, Taiwan and so on, and gained necessary technical support, making the technological level of Guangbo digital products closely follow the international developing tendency.
In development input aspects, in 2006 enterprise R&D investment was millions of yuan, accounting for 7% of enterprise’s sales volume. Guangbo digital now has R&D room over 3000 square, over 20 R&D and testing equipments worthy over 50000 yuan, including constant temperature and humidity test chamber, reflective core shift instrument, spectrum analyzer, regulating core machine, large-scale transmission photography light box target, vibration tester, collimator and so on. Six large-scale R&D and testing equipments worthy 500,000 yuan, including two SMT, two BIU reflow soldering and interferometer, etc. Inside the enterprise, it has reached the standard of information enterprise. Besides, it has set up first-class data, information, designing system for R&D department, as well as good working environment.
Occupy the share of international market
At present, the dominated products of Guangbo digital, that is, 5-6 mega-pixel digital cameras have passed the whole properties test by national camera quality supervision test center, with good performance. Besides it has gained export sales CE certification, it successfully overcomes European ROHS directives which have frustrated many national electronic products enterprises, promoting Guangbo digital products enter into international market with higher capability price ratio.
The newly developed 5 mega-pixel serial camera applies the company self-developed 5 mega-pixel auto-focusing optical lens and high integration degree single chip digital camera processor and perfect processing algorithm, high definition TFT liquid crystal display, integrating multiple function of digital camera, digital photographing, recording and playing, MP3, MP4 and so on. Although these serial products have relatively high technical content, Guangbo digital not only has AF optical lens and system integration software these core technology, as well as hardware, structure with independent intellectual property. Meanwhile, it has filled in the blank of the domestic this kind of technology and product nationalization.
At present, 5 mega-pixel serial digital camera has passed science-technology achievement appraisement of the city and is listed in 2006 national torch plan projects and 2006 national trade-oriented science and technology special action. In 2006, the company input lots of capital, cooperate with Zhejiang University, continuously develop 6 mega-pixel three times optical zoom digital camera lens. The successful development of lens will replace the current 6 mega-pixel digital camera lens, realizing nationalization of 6 mega-pixel digital camera serial.
In increasingly mature digital consumption market, how to hold marker location of the products, meet different needs of different consumers, which is the test that Guangbo digital will face.
Guangbo digital will closely follow the developing pace of the world technology, integrating the latest technology into the products, enlarging the possessive quantity of core technology independent intellectual property, making the products have the characteristics of Guangbo brand itself, can better avoid the risk brought by foreign technology barrier.
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